It’s NOT simple in making something…
First, if we want to make any product, we have to do the research which related to it. For my case, who is our consumer n their environment, how much their spending, what taste they like, what are the bought everyday. Intinya find anything that can support ur idea. U should do the right research and right analysis then ur research wouldn’t just be the information and will be useful. Then u’ll find the idea and had to make it real. U have to make the product, the content, the packaging, and all the 7P’s..
Second, it should be chosen by all the related n have authority in ur company because there is a lot of idea. U have to present ur idea to the board and it means u know what is that u want to deliver everything with related with that product. It’s named as Board of Interest (BOI). u have to convice the people about ur product. Everyone (red-all the department) should be agree because it means about company success or failed.
Third, define it ur product to something real like all the details: what is the main of ur product. In this case u have known what will it will be.
Fourth, Develop ur product and making the prototype. when everyone agree and being tested then u can make the product.
Fifth, Implement it but not yet launch coz do the last test..
Sixth, after all the things done, u could launch it to the market..
So where is Marketing jobs?
Since the first step.
We have to do the research about the consumer and so on. We have to convince the people to develop our idea with the right arguments.
We have to define it to something real and develop it into a prototype and we make the time table to make it real.
We have to make some product to be tested. The test won’t be easy esp. when u try to get the agreement, the code or whatever the name from the government things. It takes time and the they will ask for everything from the content till the packaging.
FYI,the packaging itself should be making by the advertising or agency, we are not the expert of making that but we’ll discuss it. After all the government things done, we can make it to mass production.
Then we have to make sure that our packaging is like what we expected. We have to be there (this is what I do today). From 9am, we met the supplier and approve the example then we went to the process of making it. We have to make sure what they made is exactly like our request. Again this part is NOT simple to make sure and make them exactly what we can. Fiuh..the smell of the making it also NOT nice at all and I wondering are the people there is addicted to the smell.
After the packaging is ready then it’ll deliver to the factory and the production do their job while the marketing and sales trying to implement the strategy of deliver the product.
We will made any promotion like advertisement, brand activity, and prepare for the launch.
Again it’s NOT simple like everyone thought.
We must have the idea, we have to dealing with the agency and make sure that the storyboard exactly like what we have at mind.
Again we have to dealing with the agency and make sure our advertisement works in the public.
Then we launch it.,the launch failed or not is our duty.
After the product launched, sales should make sure the avaibility and visibility of the product in the market. Then we have to do the post-launch which will work for the development of the product. Again we have to work with agency to do the research about our product in the market, they will give us the data and we are the one who responsible to analyze it.
Hmmmm, I don’t know this is too much or even too simple from a marketing side.
But this is what I got for this two weeks.
Another department?
also doing hard job.
Because all the department is connected.
Finance, since I was there, they’re doing the meeting till now. I don’t know exactly but they’ve been so busy.
Sales, this is also the hard part, they have to work everyday because selling the product is everday, there is NO holiday, rain can’t stop them too.
In a Plant or Factory, don’t even try to ask,fiuh, they do their job 24hours and 7days a week, meaning from Monday till Monday.
Purchasing, they have to manage all the things that we bought, it should be the cheapest but not despite the quality.
R&D also Q&A, they should be doing well in making their job to make sure that our product is having the best quality.
HR, hmmmm they have to make sure that we are the best for the job and give us the best. They have to convince that this is the best place to growth.
Anything anyone?
)
